Korean Air, South Korea’s leading airline, has introduced a new corporate identity and refreshed aircraft paint scheme, marking the first major visual branding change since 1984.
The new design retains the airline’s signature light blue fuselage but now features a metallic effect to enhance its premium image. The name “KOREAN” is now displayed in a larger, modernized dark blue font, while the traditional red-and-blue taegeuk symbol on the tail has been simplified into a monochrome dark blue version.
The first aircraft to showcase the new paint scheme is a Boeing 787-10, registered as HL8515, which is equipped with the latest Prestige Suites 2.0 cabin interior. This aircraft will begin regular flights on the Seoul Incheon – Tokyo Narita route on 12 March.
The refreshed corporate identity will gradually be introduced across the airline’s entire fleet, in-flight services, and key customer touchpoints. This change follows Korean Air’s acquisition of Asiana Airlines for $1.3 billion, creating one of the largest carriers in Asia.
Walter Cho, Chairman and CEO of Korean Air, emphasized that the airline remains committed to safety and service quality, particularly in light of recent challenges in South Korea’s aviation sector. Additionally, there are plans to merge the low-cost carriers Jin Air, Air Busan, and Air Seoul into a single entity.
This transformation reflects Korean Air’s dedication to innovation and its mission to connect people, cultures, and the world through air travel.
