Bombardier unveils new brand identity

Bombardier, the worldwide leader in business aviation, unveiled a new brand identity anchored by the evolution of the company’s logo.

The new Bombardier logo celebrates the company’s successful shift toward building, designing, servicing and modifying the world’s best jets. The symbol itself, the Bombardier Mach, features the silhouette of an aircraft breaking the sound barrier—an ode to the ambition and innovative spirit of Bombardier’s talented people—while the strokes of wind over an aircraft reference the company’s deeply rooted heritage and the Learjet brand’s storied winglet iconography.

Bombardiers’s new logo introduces the Mach symbol, which reflects their inovative spirit and strong heritage, and pays tribute to Bombardier’s successful shift toward focusing exclusively on business aviation.

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