Delta Air Lines has launched a unique initiative giving its customers and employees the chance to decide on the next European destination in its summer 2026 network. According to the U.S. carrier’s press release, through the first-ever “Route Race” SkyMiles loyalty members, as well as Delta employees, can vote on whether Sardinia, Malta, or Ibiza will be added to the schedule. Voting is open from August 25 to 29 via the mobile app, with results to be announced about a month after the polls close.
Delta already connects travelers to more than 300 destinations worldwide, but this is the first time the airline is allowing members of its community to directly shape the network. “SkyMiles members and our people are at the heart of everything Delta does. Route Race is a celebration of their influence – an invitation to participate in choosing the next destination and help shape our global network,” said Paul Baldoni, Senior Vice President of Network Planning.
The announcement highlights that each of the three proposed destinations offers a distinct travel experience. Sardinia is presented as a place that blends adventure, natural beauty, and authentic cuisine. Malta is described as a destination rich in history and cultural heritage, while Ibiza is portrayed as the world capital of nightlife that also offers peaceful corners for relaxation.
This summer, Delta already operated its largest-ever transatlantic schedule, including the launch of its first nonstop service to Sicily, specifically to Catania. With the Route Race project, the airline is building on that growth, this time with the active participation of its most loyal customers. According to the release, the chosen destination will not just be another point on the map, but also “a gateway to culture, connection, and opportunities.”
The vote will determine which Mediterranean destination Delta will add to its network next summer, and as the announcement concludes, this marks another step in making SkyMiles membership more than just a rewards program – it’s an opportunity for travelers to take part in shaping the future of air travel.
